Maria Santos
Warm, bilingual design serving LA's Spanish-speaking homebuyer community.
Overview
Maria Santos serves the Spanish-speaking community in East LA, Boyle Heights, and surrounding areas, helping Latino families - often first-generation buyers - achieve the dream of homeownership.
The Challenge
Many Spanish-speaking families face barriers beyond language: unfamiliarity with the process, distrust of financial institutions, and lack of generational wealth knowledge. Maria needed to address all of these.
Our Approach
We built a fully bilingual site with culturally relevant imagery and messaging. Resources explain the process in accessible terms. Community event listings build trust through in-person connections.
The Results
Maria has helped 180+ families, with 72% being first-generation homeowners. Her 24 annual community events build trust and education before families ever become clients.
Key Takeaways
- 1Cultural competence goes beyond language translation
- 2Community presence builds trust over time
- 3First-generation buyers need education, not just representation
- 4Serving underserved communities builds a loyal client base
“Maria spoke our language - literally and culturally. She made buying a home feel possible for our family.”
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